Jen Allen-Knuth: How To Sell Like a Buyer

Justin and Jen discuss various aspects of sales, including selling like a buyer, the importance of likability, applying a buyer-centric approach, understanding trade-offs, insights from sales kick-offs, promoting organic content sharing, building sales teams, the role of subject matter experts, and creating a great day in sales.

They emphasize the need to understand the buyer's perspective and tailor the sales approach accordingly. They also highlight the value of building relationships and providing valuable insights to customers.

Takeaways

• Understand the buyer's perspective and tailor the sales approach accordingly.
• Build relationships and focus on likability to earn trust and credibility.
• Provide valuable insights and solutions to customers' problems.
• Promote organic content sharing and engage with subject matter experts.

Chapters

00:00 Introduction and Background
08:13 Selling Like a Buyer
15:11 The Importance of Likability
24:45 Understanding Trade-Offs
28:59 Insights from Sales Kick-Offs
32:31 Promoting Organic Content Sharing
35:01 Building Sales Teams and Full Cycle Sales
41:04 The Role of Subject Matter Experts
45:45 Creating a Great Day in Sales
48:08 Conclusion and Community Building

Great Day In Sales Podcast Intro 

Great Day in Sales Podcast Outro