Vin Matano - The Value of Building Your Personal Brand

Summary
Vin Matano, a sales professional and content creator, shares his insights on personal branding and the benefits of creating content on LinkedIn. He emphasizes the importance of employees building their personal brands and how it can positively impact the company they work for. Vin also discusses his career at Demandbase and the value of staying with a company for an extended period of time. He shares his perspective on what a great day in sales looks like, which includes prospecting, creating content, and closing deals.

Takeaways

• Building a personal brand on LinkedIn can open up opportunities and lead to personal and financial growth.
• Companies should focus on enabling their employees to build personal brands rather than treating them as megaphones for promoting the company.
• Employees should stay with a company if they believe in its culture, product, and leadership, as it allows them to build relationships and increase their commissions over time.
• A great day in sales includes prospecting, creating content, and setting up meetings, with the possibility of closing a deal.
• It is important to find a balance between personal interests and career goals when choosing a company to work for.

Sound Bites

• "You shouldn't be telling your employees or even influencers that you work with what to post, rather let them share their experience through their own eyes."

Chapters

00:00
Introduction and Background

03:10
The Power of Personal Branding

07:25
Enabling Employees to Build Personal Brands

21:04
What a Great Day in Sales Looks Like

Great Day In Sales Podcast Intro 

Great Day in Sales Podcast Outro