Summary
In this podcast episode, Justin interviews Alex Knight, the CRO of Snoball. They discuss Alex's background, the evolution of Snoball from a business listing site to a SaaS product, and the indicators that led to the decision to focus on software. They also talk about the maturity level of companies when it comes to referrals and the skills that have benefited Alex in his role as CRO. They touch on hiring strategies, time management as a sales leader, and the future goals of Snoball.
Takeaways
Sound Bites
"We're not trying to build a billion dollar or a $500 million business either."
"Companies are not designing their referral program because they don't want to open Pandora's box."
"You get one word to describe what your sales organization gets every single day going forward. I actually think clarity would be the word."
Chapters
00:00 Introduction and Background
02:22 The Evolution of Snoball: From Business Listing Site to SaaS Product
05:38 Hiring Strategies for Sales Roles: Screening for Instincts, Curiosity, and Grit
13:14 Time Management as a CRO: Strategic Deal Focus and Support for AEs
25:29 The Importance of Clarity in Sales: Confidence, Goal Tracking, and Mission Alignment
Great Day In Sales Podcast Intro
Great Day in Sales Podcast Outro
Summary
In this podcast episode, Justin interviews Alex Knight, the CRO of Snoball. They discuss Alex's background, the evolution of Snoball from a business listing site to a SaaS product, and the indicators that led to the decision to focus on software. They also talk about the maturity level of companies when it comes to referrals and the skills that have benefited Alex in his role as CRO. They touch on hiring strategies, time management as a sales leader, and the future goals of Snoball.
Takeaways
Sound Bites
"We're not trying to build a billion dollar or a $500 million business either."
"Companies are not designing their referral program because they don't want to open Pandora's box."
"You get one word to describe what your sales organization gets every single day going forward. I actually think clarity would be the word."
Chapters
00:00 Introduction and Background
02:22 The Evolution of Snoball: From Business Listing Site to SaaS Product
05:38 Hiring Strategies for Sales Roles: Screening for Instincts, Curiosity, and Grit
13:14 Time Management as a CRO: Strategic Deal Focus and Support for AEs
25:29 The Importance of Clarity in Sales: Confidence, Goal Tracking, and Mission Alignment
Great Day In Sales Podcast Intro
Great Day in Sales Podcast Outro